Media Questionnaire Commentary.

1 – Are You Male or Female?

Male                      Female

This is a closed question; this is because it is a simple multiple choice type of question. This will determine what kind of audience I may have to create the magazine for in which is an advantage as it would also tell me a little about the person I am questioning.

2 – How old are you?

10 – 12                  13 – 15                  16 – 18                  19 – 25                  26+

This is very similar to the previous question. This would also tell me a little about the person I am questioning.

3 – Do you read magazines?

Yes                         No

This is also very similar to the previous question. This would also determine a little more about the person that I am questioning.

4 – Do you read Music Magazines?
Yes No

This is also similar to the previous questions but this narrows down my search as it starts to get deeper into the audience.

5 – Do you often listen to music?
Yes No

This is also a closed question. But also tells me what my audience may do on their spare time.

6 – What type of music genre do you listen to?
RnB/ Hip Hop Classical House Ballad Other

This is a closed question which allows me to use the data that is gathered to base my foundation genre of the magazine.

7 – Does this music influence you and your life style?
Yes No

This is also a closed question as the response is limited. But this also means that the music would affect them or not.
8 – Do you often go to any gigs for this type of music?
Yes No

This is a closed question. The results may give me an advantage of what to put in my magazine e.g. tour information
9 – Who is your favourite artist?
____________________________________

This is an open question but will tell me what kind of artist they would like to be in my magazine

10 – Do you like to keep up with that artist?
Yes No

This is a closed question, this would tell me how important their chosen artist means to them, this could mean I have to say good things about them and avoid the issues.

11 – Would you like to have an exclusive interview article for this artist?
Yes No

This is a closed question which would tell me what sort of article they would like me to do in my magazine.

12 – Do you normally buy Music Magazines?
Yes No

This is a closed question. This would tell me if my audience are interested in a new music magazine.

13 – What colour scheme would you like the magazine to be?
Blue Black/White Red Green Yellow Other

This is a closed question as this would tell me what theme colour they would prefer me to use for my magazine

14 – At what age-range would you like this magazine to be aimed at?10 – 12 13 – 15 16 – 18 19 – 25 26+

This is a closed question as this would allow me to notify what target audience I would design my magazine in to.

15 – At what price are you willing to pay for the magazine?
£1 – 1.99 £2 – £2.99 £3 – 3.99 £4+

This is a closed question as this would allow me to set a good, reasonable price in which people are willing to pay for.

16 – What other features would you like in the magazine?
Quiz Website links Exclusive Interviews CDs

This is another closed question. This would allow me to create a unique selling point in which people would buy my magazine over the other magazines that I am competing with.

17 – Would you also like an article within the magazine or just filled with interviews?
Articles and Interviews Just Interviews

This is also a closed question. This would also allow me to be aware of what over features they would like in my magazine.

18 – How often would you like this magazine to be published?
Daily Weekly Monthly 

This is a closed question that would allow me to know how often they would like my magazine to be published.

19 – Where would you like it to be published?Locally Nationally Globally

This is a closed question as it would allow me to know what kind of audience I am dealing with. This means can also tell me how successful my magazine is by how global my magazine selling is.

20 – Would you like to a download links/barcodes to be able to download music?
Yes No

This is also a closed question in which would tell me if they would want other special features within my magazine.

Results of the questionnaire

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Plan designs

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Magazine Questionnaire

Questionnaire
I have been given the task of creating a Music Magazine.
1 – Are You Male or Female?
Male Female
2 – How old are you?
10 – 12 13 – 15 16 – 18 19 – 25 26+
3 – Do you read magazines?
Yes No
4 – Do you read Music Magazines?
Yes No
5 – Do you often listen to music?
Yes No
6 – What type of music genre do you listen to?
RnB/ Hip Hop Classical House Ballad Other
7 – Does this music influence you and your life style?
Yes No
8 – Do you often go to any gigs for this type of music?
Yes No
9 – Who is your favourite artist?
____________________________________
10 – Do you like to keep up with that artist?
Yes No
11 – Would you like to have an exclusive interview article for this artist?
Yes No
12 – Do you normally buy Music Magazines?
Yes No

13 – What colour scheme would you like the magazine to be?
Blue Black/White Red Green Yellow Other
14 – At what age-range would you like this magazine to be aimed at?
10 – 12 13 – 15 16 – 18 19 – 25 26+
15 – At what price are you willing to pay for the magazine?
£1 – 1.99 £2 – £2.99 £3 – 3.99 £4+
16 – What other features would you like in the magazine?
Quiz Website links Exclusive Interviews CDs
17 – Would you also like an article within the magazine or just filled with interviews?
Articles and Interviews Just Interviews
18 – How often would you like this magazine to be published?
Daily Weekly Monthly
19 – Where would you like it to be published?
Locally Nationally Globally
20 – Would you like to a download links/barcodes to be able to download music?
Yes No

Magazine Analysis

Magazine analysis...

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Media Ownership Essay

British film industry has a more difficulty in funding; this is due to the small audience they get after producing a film. They find this difficult as they must look for a distributor and promoter so that they get some audience. This must be at a price that is small as the film funding is limited. On average, British films are only 100,000+ in which is a relatively small budget compared to big blockbuster movie such as the ones in Hollywood which consists of an average of  $100,000,000 for their budget, this means that American films are more richer and better than British films as they have a larger budget to use in which they could spend on better actors, facilities and equipment.

Slumdog Millionaire is probably the best British made that have ever been created as it gained the most money and awards any British film has ever gained. The story of the film appealed to the audience all over the world which lead to the success of the film. The plot of a slum dog child growing up in the slums who have experienced a lot in his life in which most of the questions asked in ‘Who wants to be a millionaire?’ were related to. This story appealed as it was a sign of hope, redemption and survival which appealed to a wide audience. Comparing its naturally small budget of $15,000,000 in which is still small comparing to Hollywood films. They were funded by Film4 which gave them a funding of £10,000,000. They also took the film to Celador Films who gave them £8,000,000 for the production of the film. Celador Films were the producers of films such as Eden Lake (2008), Dirty Pretty Things (2002) and The Descent (2005). But importantly had many rights to the famous TV Programme ‘Who wants to be a millionaire’. This was essential as ‘Who wants to be a millionaire?’ was a key component in making the film. As it was an Indian/British film, the Indian Edition of the TV Programme would appeal to the audience in Indian which was probably their primary audience. This allowed them to gain and audience from India and from the audience who watches ‘Who wants to be a millionaire?’ Six months later, both companies, Celador and Film 4 offered the film to Danny Boyle, a famous director who had experience in the Indian Country and also read the script and accepted to produce the film.

Coulson, owner of Celador, then sold the film negative pickup rights to two distributors. This was Warner International ( company of Warner Brother’s international distributor) this allowed the distribution of the film to American countries/state in which would gain them a large American audience, and Pathè ( to allow film distribution to the European and other countries so that they could get an audience from all over the world. However, Warner allowed Coulson and Tessa Ross to show the film to Fox SearchLight, which lead to Warners being in a stake but allowed Fox Searchlight distribution rights for the North American Countries. These agreements and funding of the film allowed the production of the film to be created and distributed to countries all over the world. Which lead to the film’s success.

Due to the Fox deal, it was just in the right time before the Toronto Film Festival which is a major international film festival which is the first step of a non-Hollywood studio film to be successful in Northern America. Slumdog was shown in the festival and won an audience award which gave a sign of how popular it would become. As Toronto Film Festival has a large Asian audience, this showed another sign that the film would be popular in the Asian countries.

There was a platform release in the USA and Canada in which it only started with 10 screens on Nov 16, by Christmas week a large increase of 589 screens and 2900 screens in March after the Oscar success. Whereas in the UK, 324 screens shown the film on Jan 9, which was building a success in US and Canada. It was released in India on Jan 23^rd along with Hindi-dubbed and English language prints. The English language was considerably better as the Hindi-dubbed was listed as ‘average’.

This print screen is an image of a feature of the Slumdog Millionaire website. Firstly the URL link, slumdogmillionairemovie.co.uk,  was related to the film in which people can easily identify what film they are going on about and also the image shows links on to the film such as the ’who wants to be a millionaire?’ People can interact with it which gave the sign of ownership of the film as they can also download files such as wallpapers, trailers etc in which they can show their friends or tell their friends causing an increase in audience size.

In Conclusion, the use of digital technology was widely used in the distribution of the film and many companies was paid and given some funding for the production of the film. The use of viral marketing to distribute and promote the film was also a method in which boosted up their success in the film. In fact, almost every film produced now uses viral marketing to help promote their film, this is the use of social networking sites to ‘spread the word’ about the film, e.g. someone could post something such as “... was a great film” this would then make their friends to want to watch the film and also an increase in the numbers of audience that the film would get. Overall, Slumdog Millionaire was a huge successful British film which used up its budget wisely in which help gained the audience that it had.

How significant have convergence, synergy and vertical integration been in the development of Sony and its ability to produce, promote and distribute films?

Sony has development vastly over time, from very creation of the company – 1945 in a bombed-out building, to the recent inventions by Sony such as the Playstation and Vaio, both of which are largely popular and famous products of Sony from the 21^st century. There are five major film companies that have dominated over UK film industry: Warner Brothers, Twentieth Century Fox, Buena Vista, United International Pictures, and Sony. Sony has been made a media giant as it is due to the factors that they have taken to become a ‘parent company’. They used techniques such as convergence, synergy and vertical-integration to help produce, promote and distribute films.

                                Spider-Man is probably the best example to denote the techniques that was used to makes this blockbuster film a hit. At the time in which Spider-Man was advertised, Sony used a variety of techniques to promote the film. They created an advertisement that would help encourage people to watch their product but also reach to those audiences that don’t watch this genre of films and make them want to watch the film. This was a particularly successful technique as a large variety of audience were seen watching or buying this product in the cinema or in the shops for the DVD.

                                In the beginning, Marvel comic book publishers have licensed the Spiderman rights to Sony/Columbia Tri-Star Pictures for a substantial amount of money. Sony is now able to use Marvel’s Spiderman in their films. Marvel can also get money through helping out with the merchandise of the film. With Marvel being said, they also worked with Activision – which is a popular gaming company, to create a Spider-Man video game. They used the voices of the film to help create their video game which linked the film to the video game. By selling the games in SONY Playstations, it generated a profit for all three companies. Marvel also teamed up with Toy Biz to allow them to produce toy merchandise from the comic and film. This is an example of Convergence as Sony became successful in by developing the strengths of their company, by acquiring other companies. This was achieved by financially arranging an agreement with another company such as Marvel (which they did for Spider-Man) this allows them to create the Spider-Man film, they also worked together to create a promotional website for the film and other Spider-Man merchandise.

                                Synergy was also used in the distribution of Spider-Man. They have successfully achieved this technique by promoting and selling products throughout various subsidiaries of a media conglomerate, e.g video games, soundtracks, films etc. They have done this by releasing a soundtrack via their own company, Sony Music. This allowed them to use big name artists under their publishing label. The main theme music for spider-man was created by Chad Kroeger – his band is called “Nickelback” which is signed to Roadrunner records, whose parent company is SONY. By putting artist’s names on the large company Sony, they can be promoted as a good musician as they worked with Sony in their past. Walt Disney pioneered synergistic marketing techniques in the 1930s by granting dozens of firms the right to use his Mickey Mouse character in products and ads, and continued to market Disney media through licensing arrangements. This means that companies are able to use Mickey Mouse Characters in their products as long as they have permission through license arrangement.

                                Vertical Integration is another technique of promoting Sony and Spider-man in to the Marketplace. They have carefully taken steps to promote the film. They created trailers that were advertised in Youtube and in the Televisions. They have also created a website for Spider-Man in which people would go online to see when the release and learn more about the film. They also provide features such as the trailers and other interactive features. They also had adverts to promote their merchandise products such as toys, t-shirts, comics and soundtracks.

                                Another film made by Sony-Columbia is The Karate Kid (2010 Remake). This is a more older film as the original was created at 1984, but the remake was a lot more popular as it gained a total gross of $359+ million whereas the original only gained $90+ million. This was simply because they had follow the strengths that they have developed in the time of the creation of Spider-Man. They have also followed the techniques of Convergence, Synergy and Vertical Integration.

                                In the making of the film, they didn’t have to buy the film by a financial agreement. Columbia was the original distributor and producer of the film in which they own the film. And as Sony bought the company, they have a licensed ability in which allows them to take a film from them and do what they want with it due to the mass success of money Sony has. This means they had the money to take the film and remake it, which was a great decision as the Original Karate Kid was a blockbuster film at their time. By remaking this film, they would experience the same income they felt in 1984. They also starred a foreign actor that was famous, Jackie Chan, a well known martial arts actor that was famous for his action films in which he choreographed. This allowed an audience from China, in which Jackie Chan was from. They also boosted that chance of an audience from China by shooting the film in two different sites in China which was where most of the shooting took placed.

                                Synergy was allow used in the distribution of the film. They, just like the original, created merchandise such as posters, t-shirts and other products. This allowed them to gain a bit more money. However people were more interested in the film which meant that the merchandise weren’t as popular as they hoped it would be. They also released a soundtrack for the film, in which they had big name artists to create the music for them and even performed by them. This allowed the artist who participated in the soundtrack to get recognition and be a lot more successful under the name of Sony Music.

                                They also have a Vertical Integration technique by having trailers all over the web. Websites like Youtube, Imdb.com, and the television channels. They also created a website for this in which users of the internet can check details and watch trailers about the film. They also released a soundtrack about the film called “Never say never” by an actor in the film and a famous artists from the US. This was a hit song as it promoted the film and got people to watch the film. The video that came with the soundtrack featured scenes from the film which relates back to the film for people to watch, it also contains various action/violence in which also relates to the genre of the film. Therefore they gained more money from the soundtrack and from the audience who watched the film from listening to the song.